more about “Jerry Della Femina speaks“, posted with vodpod
Jerry Della Femina, one of the greats of advertising’s original Creative Revolution in the 60’s, explains how he got publicity by announcing he didn’t win accounts–accounts he didn’t even pitch!
Apart from making me laugh loud enough to shoot coffee out of my nose, this is a great example of how creative thinking can help on the account side, from a man who knows both accounts and creative intimately.
Tags: account, advertising, creative, creative revolution, della femina, pitch
