Ugly Betty product placement clumsier than Ugly Betty herself

By ddumanis

If you didn’t get to see Ugly Betty last night, you can watch it here.

About halfway through, there’s a product placement for Antioxidant Cherry 7Up that’s virtually unwatchable. As they critique a magazine layout with their new investor, the staff of Mode Magazine mentions and points out an actual print ad in the magazine for that product–mentioning the product’s full name several times. Ick.

C’mon, Ugly Betty, you’ve got some of the best writers on TV, network or otherwise. I know product placement is a necessity in this age of DVR ad skipping, but show us what you’re made of. Even Stephen Colbert has the good sense to make fun of the products he pitches. I’d rather watch Amanda and Hilda spray shaken-up cans of Antioxidant Cherry 7Up all over each other than watch that crap again. (Sayyyy….)

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