These Post Shredded Wheat spots are brilliant, not because they’re funny and quirky and weird (though they are)–but because they’re true to brand heritage.
Anyone who’s seen or read Road to Wellville knows that all the original cereal magnates were all bats**t insane!
All the greatest advertising is true to the original idea that made the brand great in the first place, and this is no exception. A classic.
Tags: advertising, brand heritage, branding, creative, palace of light, post, post shredded wheat, shredded, TV ad, TV commercial, tv spot, wheat
